Amazon Spark: ‘WHATs’ and ‘HOWs’ for a seller

It is very interesting to find updates on social media platforms and relating trends on a daily basis. Amazon Spark is one of the changes we are talking about. However, it is very imperative for a seller on Amazon to stay updated about the emerging trends. Else, he will be left behind and his overall sales will decrease with time.

Amazon Spark: What is it?

It is a social media platform by Amazon which works on Amazon mobile applications primarily meant for shopping. It is the latest on social media platforms. Although it was launched in 2017, due to its unpopularity it remains new in the domain. 

Only Amazon Prime members who have spent $50 in the previous year are eligible to post photos on the platform. Similar to other social media posting trends, users can also tag their interests, comment on other users’ posts, react to each other’s posts through the smile function.

How to use Amazon Spark?

  1. Tap on the principle menu, tap ‘Projects and Features’, at that point tap ‘Amazon Spark’. 
  2. Give Amazon your name and at any rate five interests. 
  3. You can pick designs dependent on classifications. There are the regular ones, such as Toys or Books or Fitness. There are likewise more reality shows, similar to TV Binge Watching or the Internet of Things. 
  4. Amazon will propose related classes dependent on the interests you’ve picked and recommend them to you in your feed. 
  5. Then, set your warning inclinations so Amazon knows to show you important things, pictures, and thoughts that identify with the ones you’ve picked. 
  6. In case you’re in a shopping disposition, Spark will show a shopping sack symbol at the lower part of your screen where you can buy the item. There will likewise be a number close to the sack so you can perceive the number of items is accessible to purchase on Amazon. 
  7. In case you’re vacillating about the item, you can request suppositions from the local area or even make a survey. 
  8. In the event that you’ve bought something, Spark allows you to leave an item audit. 
  9. The more you draw in with the application, the more Amazon rewards you as a ‘Devotee’. This nets you an identification that appears each time you post something or compose an audit.

Benefits of using Amazon Spark for sellers

The benefits are:

  • Sellers can promote their businesses while having fun liking and sharing beautiful pictures.
  • The sellers are more aware of the market while using Amazon Spark.
  • Arbitrage sellers can discover new or relating products for their business.


Amazon Spark is one the newest social media platforms on the planet aimed at making shopping an ‘interesting venture’ on Amazon. In such scenarios, one would not differ to say that Amazon is experimenting a bit on such kinds of services.

Although there is an unusual qualification for such kind of services, it can be considered as bait to attract more customers.

Amazon Appeal Service: How to undertake with?

Amazon seller accounts are easy to build and deal with, but Amazon policies are not the same way. Amazon appeal service is to deal with the same. Amazon has a strict seller policy to ensure a healthy feedback system based on its guidance for its users. Restricting a seller account is “no better deal” for Amazon as well. 

This is why Amazon gives its valuable clients chances to reinstate their investment. But like randomly said, “writing to impress is an art”. So, writing an appeal letter is an art of the zone in Amazon. Let us known some basic theories to undertake while dealing with Amazon seller account suspension.

Amazon appeal service for seller account suspension: Introduction

There can be many ways to execute the Amazon appeal service. Nevertheless, we should brief only two prime methods to deal with it.


Let us know why a seller account is suspended on Amazon. The Amazon seller policy, in brief, is described below. Please pay attention to details as this might save you the “breath of a lifetime”. As per Amazon, it ensures a “safe buying and selling experience”.

Provide accurate information to the company and its customers all the time

Never try to fake your identity. Why should one hide if she/he has an option, to be honest, and have a piece of the mind at the same time? So update the information if you have got changes in it as soon as possible.

Act fairly to the customers and do NOT misuse its services or features

 As per Amazon, the ‘unfair means’ are:

  • Providing misleading or inappropriate information to Amazon or our customers, such as by creating multiple detail pages for the same product or posting offensive product images
  • Manipulating sales rank (such as by accepting fake orders or orders that you have paid for) or making claims about sales rank in product titles or descriptions
  • Attempting to increase the price of a product after an order is confirmed
  • Artificially inflating web traffic (using bots or paying for clicks, for example)
  • Attempting to damage another Seller, their listings, or ratings
  • Allowing other people to act on your behalf in a way that violates Amazon’s policies or your agreement with Amazon”.

Never attempt to abuse other seller’s listings or reviews or try to influence them

This may include the following restrictions:

  1. Asking customers to write only positive reviews and remove the negative ones.
  2. Reviewing your own products or competitor’s product.
  3. Asking for reviews from only those who had a positive experience.
  4. Paying other customers to write feedback and review your profile in exchange for products or services.

Never indulge in inappropriate or unhealthy communications

Hither, you cannot market your products. Further, as a seller, your communications are preferably expected to be professional and representing Amazon on the platform.

Never try to communicate with a buyer through other means of communication

Never indulge in communications outside the platform. You should be obliged only to the buyer and seller communication platform on Amazon.

Never try to undermine the Amazon sales processes

Do NOT try to circumvent a buyer to other websites as a part of the marketing process and never try to complete your transactions outside the principles of Amazon.

Do not operate more than one selling account if not required as per your business needs

Never rush on opening more than one selling account except for “legitimate business justification”. The operanda of rules here as per Amazon are:

  • “You own multiple brands and maintain separate businesses for each
  • You manufacture products for two distinct and separate companies
  • You are recruited for an Amazon program that requires separate accounts”

Never try to copy another person’s brand or logo 

Do not try to indulge in copyright infringement claims or you will end up losing your account.

Not following the above policies will lead to an Amazon account suspension. Let us know now the second step to deal with the Amazon appeal service.

Secondly: How to write an appeal letter?

appeal letter for Amazon

Now we shall learn to write an appeal letter. As a second approach to our propaganda of Amazon appeal service. Let us know some quick tricks to write an appeal letter to let Amazon know our faults. And let the company know that the seller is too serious about his/her profile.

Acknowledge your mistakes

The correction of a mistake starts with acknowledging your mistake in the first place. Accept all your faults and write them about not repeating the mistakes again.

Plan of Action

The plan of action includes writing to Amazon under the heading “correcting my mistakes”. Hereabouts, the following points are worth mentioning while writing an appeal letter:

  • Write about what you take as the plan of action for the removal of your faults.
  • Stay in a professional and serious tone while writing the letter.
  • It should appear in your words to Amazon that you are worth considering for reinstatement.
  • There should a tone of melancholy as well to showcase that you were not playing while your account was suspended.


Always write your summary considering all the factors such as preventive measures taken, a glimpse of future promises that will be kept, etc.

Amazon flex appeal service

As per Amazon, “Amazon Flex is a program where independent contractors, called delivery partners, deliver Amazon orders. Hundreds of millions of items are available through Amazon, including electronics, household essentials, and much more. Delivery partners use their own vehicles to deliver packages to Amazon customers.”

There are two kinds of deactivation:

  • Temporary: The reasons for temporary deactivations are:
  1. Too many late deliveries or no deliveries.
  2. Undelivered item not returned to Amazon on time.
  3. Working for a third party using Amazon flex block.
  4. Making exceptions without any reason or simply not complying with the policies.
  • Permanent: The reasons for permanent deactivations are:
  1. Too many late shifts.
  2. Too many missed shifts.

Here too, after getting suspension you can appeal for your account to be reinstated. Amazon flex appeal service is a different topic to handle but with the same strategy, it too can be handled well.

How long does it take?

It takes from 24-72 hours for Amazon to reinstate an account after a successful appeal. However, as per experts, a well written and optimized appeal letter can take only 48 hours as the maximum time.


An Amazon appeal service is not a hard topic to handle. But if dealt with carelessly can lead to account deactivation on Amazon.

Remove Negative Feedback
Negative feedback on Amazon: How to remove it?

Amazon has over 2 million third-party sellers. It covers more than half of its sales. Hence there is a tremendous amount of competition among sellers of Amazon. This makes the feedback more valuable as it plays an important role in increasing the seller’s visibility on Amazon. Negative feedback on Amazon is nothing but a headache for a seller. Removing it becomes an important part to deal with.

Let us bring some important factors into consideration while dealing with Amazon’s negative feedback removal.

Introduction: What is negative feedback on Amazon?

Negative feedback as per Wikipedia is, Negative feedback (or balancing feedback) occurs when some function of the output of a system, process, or mechanism is fed back in a manner that tends to reduce the fluctuations in the output, whether caused by changes in the input or by other disturbances”. 

Or in other words, feedback that downgrades a system (say business) is called negative feedback.

Similarly, on Amazon, negative feedback ruins a successfully running business. Below is a snippet of feedback and its look-alikes.

After-effects of negative feedback

Without a heavenly rating, a seller can not buy a buyer’s trust. Since Amazon consists of ratings out of five,

  • 4 and 5 are considered good or positive feedback
  • 3 is considered neutral, and 
  • below 3 is a bad rating or negative feedback

Let us discuss some prospects of having neutral and or negative feedback.


Your chance of winning a buy box decreases. Buy box gives you exclusive rights to be more noticeable and offers more products once the customers subscribe to your buy box.

What is a buy box?

The buy box is a box on the product detail page that allows sellers’ products to be added simultaneously. To ascertain the winner of the buy box Amazon counts the overall reviews by customers to a seller. A product sold brings either loss or gain to the buy box seller score

A good review buys you 100 points while negative feedback on Amazon pushes you for a loss of 500 points.


For the above-described buy box awarding system a seller with negative feedback has either very little or no chance of winning it. 


Negative feedback could result in the loss of selling prerogatives on Amazon. As a seller performance meter, Amazon measures Order Defect Rate (ODR). As discussed earlier ratings 1 and 2 are considered negative feedback on Amazon. Any ODR above 1% is considered bad for a seller’s profile health. That means any seller that has more than 1% of negative feedback on Amazon can result in his or her loss of selling privileges.

What is ODR (Order Defect Rate)?

ODR is a percentage of seller’s products that have received negative feedback on Amazon. This is again a result of poor customer reactions to your list of products.


It is considered that neutral feedback on Amazon is also bad for a seller profile. Furthermore, Amazon does not measure an average seller’s 5-star rating. Rather, it counts positive ratings from the past 12 months.

Since Amazon considers 4 or 5-star as the only positive rating, 3-star works as “no good”.

How to remove negative feedback on Amazon?

Although removing negative feedback on Amazon is a complex process. However, we will discuss the most probable ways of removing negative feedback on Amazon.

Requesting removal of negative feedback on Amazon

If negative feedback on Amazon violates Amazon guidelines, a seller has the authority of requesting removal. Sometimes it is as easy as “checking buyers’ feedback”. Feedbacks that violate the guidelines on Amazon can be removed upon request.

Here is what Amazon considers an “absurd and obscene” comment. As per Amazon, 

Amazon reserves the right to remove feedback that isn’t directly related to the buying experience or violates one of our guidelines. If your comments include any of the following, your feedback is subject to removal:

  • Promotional content: This includes anything of a promotional nature such as comments about or links to other merchants or websites.
  • Obscene or abusive language: Please use helpful and appropriate language when participating in the Amazon Community.
  • Personal information: You shouldn’t include information that identifies other visitors.
  • Product reviews: It’s more appropriate to review products on the product detail page.
    Note: For more information about leaving product reviews, go to Customer Reviews.”

FBA (Fulfilled By Amazon) sellers have the adroitness of auto removal while non-FBA sellers have to do it on their own.

How to remove negative feedback on Amazon?: For non-FBA sellers

Follow the below steps to remove negative feedback on Amazon (for non-FBA sellers only).

  • Log into Amazon seller central.
  • Click customers and orders from the left-hand side.
  • Enter the booking ID and select the appropriate option.
  • Fill up the form to remove negative feedback on Amazon.

Reaching out to the buyer: ‘DOs and DON’Ts’

If your request for the removal of negative feedback fails, contact the buyer. If you are polite enough, they might have a change of heart. Henceforth, let us commence on the DOs and DON’Ts of the strategy.


  • Be timely with your approach while talking to the customers. As Amazon gives only 60 days to remove their negative feedback on Amazon.
  • Furthermore, apologize to the customer saying sorry about the mishappening.


  • Never offer an exchange of services or goods for the removal of negative feedback.
  • Never rush while requesting the removal. Follow the process of apology, discussing a solution to the problem, and requesting the removal for creating the possibility. Go to the feedback manager page on seller central and talk to the customer.


A responsible seller: Replying to the negative feedback

Being a responsible seller never hurts i.e. it won’t waste your time. When it is clear that any of the strategies wouldn’t work reply to the customer’s feedback. At least, other buyers need to know that you made an effort.

Conclusion: It’s not the end of the world!

Although removing negative feedback on Amazon is a tough and complex task to do. But trying and losing might save you lessons for the future. It is never the end of the world if lost the case or trial.