February 2021 - Sellers Attorneys

Feb 23 2021

Amazon Spark: ‘WHATs’ and ‘HOWs’ for a seller

It is very interesting to find updates on social media platforms and relating trends on a daily basis. Amazon Spark is one of the changes we are talking about. However, it is very imperative for a seller on Amazon to stay updated about the emerging trends. Else, he will be left behind and his overall sales will decrease with time.

Amazon Spark: What is it?

It is a social media platform by Amazon which works on Amazon mobile applications primarily meant for shopping. It is the latest on social media platforms. Although it was launched in 2017, due to its unpopularity it remains new in the domain.

Only Amazon Prime members who have spent $50 in the previous year are eligible to post photos on the platform. Similar to other social media posting trends, users can also tag their interests, comment on other users’ posts, react to each other’s posts through the smile function.

How to use Amazon Spark?

Tap on the principle menu, tap ‘Projects and Features’, at that point tap ‘Amazon Spark’.
Give Amazon your name and at any rate five interests.
You can pick designs dependent on classifications. There are the regular ones, such as Toys or Books or Fitness. There are likewise more reality shows, similar to TV Binge Watching or the Internet of Things.
Amazon will propose related classes dependent on the interests you’ve picked and recommend them to you in your feed.
Then, set your warning inclinations so Amazon knows to show you important things, pictures, and thoughts that identify with the ones you’ve picked.
In case you’re in a shopping disposition, Spark will show a shopping sack symbol at the lower part of your screen where you can buy the item. There will likewise be a number close to the sack so you can perceive the number of items is accessible to purchase on Amazon.
In case you’re vacillating about the item, you can request suppositions from the local area or even make a survey.
In the event that you’ve bought something, Spark allows you to leave an item audit.
The more you draw in with the application, the more Amazon rewards you as a ‘Devotee’. This nets you an identification that appears each time you post something or compose an audit.

Benefits of using Amazon Spark for sellers

The benefits are:

Sellers can promote their businesses while having fun liking and sharing beautiful pictures.
The sellers are more aware of the market while using Amazon Spark.
Arbitrage sellers can discover new or relating products for their business.

Conclusion

Amazon Spark is one the newest social media platforms on the planet aimed at making shopping an ‘interesting venture’ on Amazon. In such scenarios, one would not differ to say that Amazon is experimenting a bit on such kinds of services.

Although there is an unusual qualification for such kind of services, it can be considered as bait to attract more customers.

Avaneesh Mishra 0 Comments

Feb 19 2021

Making money as an Amazon seller: Cracks of doing it

Starting on Amazon is ‘too easy’ if your plans are formulated well. But, delivering a seller account to ‘rain money’ is a bit difficult. Because making money as an Amazon seller has got technical tweaks in it. Cracks can be well organized for an account to ‘exhale money’.

As per reports, the newbies have made a net profit of $42,000 and 56% of them still want to sell on Amazon in 2021. 44% of the sellers (who have sold on Amazon for 1-2 years) say, “We like to be our own bosses”. [Source]

Amazon’s share in the e-commerce market will probably hit a remarkable 50% by 2021.

Amazon has been bringing ‘food to the table’ for many. But a percentage of the sellers are disappointed as they are unaware of cracks to sell on Amazon for marginal profits. This brings us to our discussion point.

How to start with?: Making money as an Amazon seller

Starting off may be easy but strategizing it may not. Let us discuss some strategies to start making cash on Amazon as a seller.

At first: Registering your seller account

Follow the steps as they appear on Amazon Seller Central. Register your seller account and start selling.

At second: Seller profile optimization

Optimize your profile as per the keyword research suiting to the needs. This strategy helps to keep the sales hike in exponential lines.

Thirdly: Choose the best products

Choose the trending and most sold product categories like electronics, books, etc. to start with.

Fourthly: Advertise your products

Advertise your products so that you can sell more for more marginal profits. Advertising requires some digital marketing skills. Therefore, hire some professionals to do it for you. Every penny spent should be with the apt strategy.

Fifthly: Warehouse Management

A warehouse should be fully equipped with autonomous machinery for making it error-free. Your products are the only ‘solid’ worth you have as a seller. Hence, you need to make it autonomous to make your deliveries faster and cheaper.

Buying products: Online arbitrage

Online arbitrage plays a significant role in making some extra cash out of your seller account. Online arbitrage means buying from third-party e-commerce to sell on Amazon. For online arbitrage, I would suggest Shopify.

How much money should I invest in Amazon?

The answer to this question totally depends upon the type of niche you choose whilst making money as an Amazon seller. So, get your goals right and start investing to make money online.

Selling private labeled products

Selling private labeled products is the process of registering your own brand and selling remanufactured or manufactured items through it. It is also referred to as ‘white labeling’ or ‘brand creation’. The process has been in the market for two years and can be seen in countless retails stores.

Thanks to Amazon, through FBA (Fulfillment By Amazon) the product is delivered within 2-3 days. This facility is a ‘must opt for’ when selling private-labeled products. One can make around $625 to $1865 per product while selling private-labeled products.

Publishing your own book: Amazon Kindle Direct Publishing(KDP)

Selling books is one of the most profitable businesses on Amazon in 2021. So if you are a writer and want to publish and sell Amazon Kindle Direct Publishing (KDP) is the platform you should look up to. Let us discuss some of the anticipated benefits of doing it.

Reach the market with a boom: Publishing on Amazon takes less than five minutes, and your book appears on Kindle stores worldwide within 24-48 hours.

Print more cash: Earn up to 70% royalties on selling books to some countries like the USA, Canada, India, etc.

Keeping control: Set your own price. Make changes to your book anytime.
Publish: Publish paperback and digital copies of your writing for free on KDP.

Get started today! Self-publish with KDP for free. Learn how easy it is.

Amazon ‘handmade’

Register your brand on Amazon if you want to sell your own manufactured products. The Amazon ‘handmade’ section is my personal favorite if I were an Amazon seller. Let us discuss some strategies while listing your product to ‘exhale cash’ as much as possible.

Keep your margins in check. Hither, you can obtain a maximum margin on a single product just through your art.
Manufacture and sell in the domain of your specialty. This makes your product unique and keeps you away from copyright infringement claims on Amazon.
Keep your brand in advertisements. This enriches your brand awareness and increases the goodwill of your company.
If you are a traditional handcrafter as a potter, carpenter, etc. your drafting and designing skills decide your ‘making money’ campaign.

How much is arbitrage successful in Amazon ‘Handmade’?

Arbitrage is not as successful in Amazon ‘handmade’ as you are going to get fewer profits. Nonetheless, if you have outsourced your partners and know what you’re doing, arbitrage is as successful a business model as others.

Merch by Amazon: What and how to do it?

Definition: Merchandising means getting affiliated with a brand and selling on behalf of it. Let us discuss some methods to do it.

Firstly: How does it work?

It’s simple, upload your artwork, choose the dimensions and color of the product and write a product description on the Amazon page. Amazon will create your product page, handle shipment without any upfront costs. This is one of the prominent ways to make money online.

Secondly: Amazon rewards and facilities

Following are the rewards and facilities provided by Amazon when you merch on Amazon:

Royalty points: Earn royalty points on every product sold on Amazon.

No inventory problems: Amazon handles the inventory for the products left in stock.

Prime delivery: Your products are eligible for Prime shipping. Therefore your customers can receive the product fastly.

Free analysis tools: You will get free analysis tools to analyze and watch your business grow.

Reaching millions of customers: As you know Amazon has a large user base. Henceforth, you get to choose between millions of customers worldwide.

Conclusion: Does making money as an Amazon seller is easy?

Making money as an Amazon seller poses a challenge. To surpass it is a tough task. But like a wise man said, “Practice makes a man perfect”. Selling more and more makes you knowledgeable and perfect.

Avaneesh Mishra 0 Comments

Feb 18 2021

E-commerce scenario in the world: Role of Amazon in the rise

E-commerce and Amazon are attached through a reciprocating business line. Both the spaces have fulfilled each other’s requirements as time has turned ‘work done’ into ‘revenue produced’. Since 1994, after Amazon started its business, retail sales have boosted up significantly throughout the world.

As per Statista, “ By the end of 2018, total retail sales reached approximately 5.3 billion U.S. dollars, a two hundred million U.S. dollar increase from the year before. Retail sales have steadily increased from 2009, as the economy recovered from the drop due to the recession following the 2007-2008 financial crisis” Below are the statistics of Amazon sales from 2014 to 2020 in the United States and rest of the world.

[Source]

As per the stats Amazon has been the major contributor in retail sales in the United States and in the rest of the world. Since the internet has revolutionized the era, and smartphones have acquired a notable portion of the digital market. And, people have started to rely more and more upon e-commerce for their daily needs. There has been a boost in Amazon sales and door-to-door e-commerce services.

Introduction to the role of Amazon in E-commerce: What has changed with time?

Firstly: Amazon and its journey

Amazon started its first venture in 1994 by selling books at the time through the internet. Nobody anticipated being as large as today at the time. But it grew consistently inspiring and motivating other entrepreneurs to start e-commerce businesses.

Secondly: Emerging e-commerce

Parallelly, the internet which is the foundation for online business evolved as well. From the 2000s to 2020 it has done its part of increasing the availability of products and services on Amazon as well as on other e-commerce platforms.

Thirdly: Increased userbase

Furthermore taking advantage of the facilities available the user base on the internet has grown from few thousand to billions now. This has encouraged up the online shopping portfolios.

Fourthly: Increased transportation infrastructure

Advancement in vehicular transportation has evolved throughout the world and in the United States as well. The average time to transport an item from one place to another has decreased significantly.

Fifthly: Increasing e-commerce( say Amazon alikes) infrastructure

The infrastructure around the world has emerged as the prime source of development measurements and status of zones and regions of the world. This expansion has only increased the storage capacities of e-commerce and other retail-based businesses around the world.

Sixthly: E-commerce (Amazon) inspired business models

The emerging times have produced better business models and Amazon has well coped with it. For example, retail businesses could only watch Amazon grow and develop until the change was introduced in 1999.

Seventhly: Overall GDP growth

The boost in the average GDP of the world also contributed. This pushed the common folk out of poverty. Just because of it people got more power in terms of economy and went rather frequently to buy items than previous times. Hence, hoisting up the e-commerce sector.

E-commerce stores: Advantages of the huge customer base

A growing customer base is a source for a business. If there is an increase in the number of customers in the graph the sales trajectory will automatically skyrocket. Let us discuss some of the advantages of a growing customer base.

E-commerce businesses have more data to deal with an ever-growing customer base. Therefore increasing the data to research and sell to.
Online businesses like Amazon, eBay, Shopify, etc. will have more product support as per the research.
Saves time both for the consumer and the service-providing e-commerce companies.
E-commerce stores are always open giving an opportunity to sell 24/7/365. The automatic algorithm of Amazon and other e-commerce companies ensures the flow of sales continuously.
Scaling up has always been easy through an e-commerce platform as formalities such as warehouses can be skipped.

Going online: E-commerce Businesses continue to grow

“Going online heightens up your sales”, a saying told well. The success of Amazon has inspired many businesses to go and grow online on an e-commerce platform. Online retailers have grown up consistently as the algorithm changes in Amazon have always personalized the experiences.

It is reported that nearly half of the sales of Amazon in 2019 were from third-party owners on Amazon. Furthermore, due to Corona Pandemic when people are forced to live in their courtyard, there is an increase of 77% in gross sales on e-commerce (say Amazon, Shopify, etc.) platforms.

Products on Amazon: Increasing revenue in E-commerce

As more and more people are getting engaged in e-commerce platforms for their needs the variety of availability of products on Amazon has also increased. Henceforth, this has lead to an increase in daily revenue and traffic on the online portfolio.

Amazon Prime: What has driven e-commerce?

Any offer at the right time fruits. The same befell Amazon prime. It was started on the 2nd of February, 2005 for providing exclusive privileges to the patent customers. Following has driven Amazon e-commerce:

Amazon FBA: Fulfilled by Amazon is a unique feature that allows the seller to achieve new heights at the comfort of his or her home.

Jeff Bezos: Being the CEO of the company Jeff Bezos has run the company through a smooth road of achievements.

Amazon offers: The seasonal and non-season offerings have promoted the platform many folds.

Unique Advertisements: Unique style of advertisement of Amazon on media platforms has also brought “fame and name” to the company.

Seller product offering: A seller product offering sometimes beats Amazon’s offering on certain specialties. Thus, bringing more people to the ‘show’.

Social Media platforms: Social media platforms have promoted Amazon due to its wonderful feedback and service systems.

Conclusion: What has changed on Amazon since “Malgudi Days”?

From selling books to one of the largest companies in the world, Amazon has revolutionized itself and the industry. Change that has been brought by the company due to the contribution of the above factors is phenomenal.

Since the ‘Malgudi Days’ the most significant change is “the connection and trust factor” between the consumer and the seller. For example, one buys a product or one sells a product without knowing each other and with a least of conversation between the two. Since Amazon has been launched the world of e-commerce has only been seen rising to the economy.

Avaneesh Mishra 0 Comments

Feb 9 2021

Amazon Appeal Service: How to undertake with?

Amazon seller accounts are easy to build and deal with, but Amazon policies are not the same way. Amazon appeal service is to deal with the same. Amazon has a strict seller policy to ensure a healthy feedback system based on its guidance for its users. Restricting a seller account is “no better deal” for Amazon as well.

This is why Amazon gives its valuable clients chances to reinstate their investment. But like randomly said, “writing to impress is an art”. So, writing an appeal letter is an art of the zone in Amazon. Let us known some basic theories to undertake while dealing with Amazon seller account suspension.

Amazon appeal service for seller account suspension: Introduction

There can be many ways to execute the Amazon appeal service. Nevertheless, we should brief only two prime methods to deal with it.

Firstly

Let us know why a seller account is suspended on Amazon. The Amazon seller policy, in brief, is described below. Please pay attention to details as this might save you the “breath of a lifetime”. As per Amazon, it ensures a “safe buying and selling experience”.

Provide accurate information to the company and its customers all the time

Never try to fake your identity. Why should one hide if she/he has an option, to be honest, and have a piece of the mind at the same time? So update the information if you have got changes in it as soon as possible.

Act fairly to the customers and do NOT misuse its services or features

As per Amazon, the ‘unfair means’ are:

“Providing misleading or inappropriate information to Amazon or our customers, such as by creating multiple detail pages for the same product or posting offensive product images
Manipulating sales rank (such as by accepting fake orders or orders that you have paid for) or making claims about sales rank in product titles or descriptions
Attempting to increase the price of a product after an order is confirmed
Artificially inflating web traffic (using bots or paying for clicks, for example)
Attempting to damage another Seller, their listings, or ratings
Allowing other people to act on your behalf in a way that violates Amazon’s policies or your agreement with Amazon”.

Never attempt to abuse other seller’s listings or reviews or try to influence them

This may include the following restrictions:

Asking customers to write only positive reviews and remove the negative ones.
Reviewing your own products or competitor’s product.
Asking for reviews from only those who had a positive experience.
Paying other customers to write feedback and review your profile in exchange for products or services.

Never indulge in inappropriate or unhealthy communications

Hither, you cannot market your products. Further, as a seller, your communications are preferably expected to be professional and representing Amazon on the platform.

Never try to communicate with a buyer through other means of communication

Never indulge in communications outside the platform. You should be obliged only to the buyer and seller communication platform on Amazon.

Never try to undermine the Amazon sales processes

Do NOT try to circumvent a buyer to other websites as a part of the marketing process and never try to complete your transactions outside the principles of Amazon.

Do not operate more than one selling account if not required as per your business needs

Never rush on opening more than one selling account except for “legitimate business justification”. The operanda of rules here as per Amazon are:

“You own multiple brands and maintain separate businesses for each

You manufacture products for two distinct and separate companies

You are recruited for an Amazon program that requires separate accounts”

Never try to copy another person’s brand or logo

Do not try to indulge in copyright infringement claims or you will end up losing your account.

Not following the above policies will lead to an Amazon account suspension. Let us know now the second step to deal with the Amazon appeal service.

Secondly: How to write an appeal letter?

Now we shall learn to write an appeal letter. As a second approach to our propaganda of Amazon appeal service. Let us know some quick tricks to write an appeal letter to let Amazon know our faults. And let the company know that the seller is too serious about his/her profile.

Acknowledge your mistakes

The correction of a mistake starts with acknowledging your mistake in the first place. Accept all your faults and write them about not repeating the mistakes again.

Plan of Action

The plan of action includes writing to Amazon under the heading “correcting my mistakes”. Hereabouts, the following points are worth mentioning while writing an appeal letter:

Write about what you take as the plan of action for the removal of your faults.
Stay in a professional and serious tone while writing the letter.
It should appear in your words to Amazon that you are worth considering for reinstatement.
There should a tone of melancholy as well to showcase that you were not playing while your account was suspended.

Summary

Always write your summary considering all the factors such as preventive measures taken, a glimpse of future promises that will be kept, etc.

Amazon flex appeal service

As per Amazon, “Amazon Flex is a program where independent contractors, called delivery partners, deliver Amazon orders. Hundreds of millions of items are available through Amazon, including electronics, household essentials, and much more. Delivery partners use their own vehicles to deliver packages to Amazon customers.”

There are two kinds of deactivation:

Temporary: The reasons for temporary deactivations are:

Too many late deliveries or no deliveries.
Undelivered item not returned to Amazon on time.
Working for a third party using Amazon flex block.
Making exceptions without any reason or simply not complying with the policies.

Permanent: The reasons for permanent deactivations are:

Too many late shifts.
Too many missed shifts.

Here too, after getting suspension you can appeal for your account to be reinstated. Amazon flex appeal service is a different topic to handle but with the same strategy, it too can be handled well.

How long does it take?

It takes from 24-72 hours for Amazon to reinstate an account after a successful appeal. However, as per experts, a well written and optimized appeal letter can take only 48 hours as the maximum time.

Conclusion

An Amazon appeal service is not a hard topic to handle. But if dealt with carelessly can lead to account deactivation on Amazon.

Admin 0 Comments

Feb 8 2021

Negative feedback on Amazon: How to remove it?

Amazon has over 2 million third-party sellers. It covers more than half of its sales. Hence there is a tremendous amount of competition among sellers of Amazon. This makes the feedback more valuable as it plays an important role in increasing the seller’s visibility on Amazon. Negative feedback on Amazon is nothing but a headache for a seller. Removing it becomes an important part to deal with.

Let us bring some important factors into consideration while dealing with Amazon’s negative feedback removal.

Introduction: What is negative feedback on Amazon?

Negative feedback as per Wikipedia is, “Negative feedback (or balancing feedback) occurs when some function of the output of a system, process, or mechanism is fed back in a manner that tends to reduce the fluctuations in the output, whether caused by changes in the input or by other disturbances”.

Or in other words, feedback that downgrades a system (say business) is called negative feedback.

Similarly, on Amazon, negative feedback ruins a successfully running business. Below is a snippet of feedback and its look-alikes.

After-effects of negative feedback

Without a heavenly rating, a seller can not buy a buyer’s trust. Since Amazon consists of ratings out of five,

4 and 5 are considered good or positive feedback
3 is considered neutral, and
below 3 is a bad rating or negative feedback

Let us discuss some prospects of having neutral and or negative feedback.

Firstly

Your chance of winning a buy box decreases. Buy box gives you exclusive rights to be more noticeable and offers more products once the customers subscribe to your buy box.

What is a buy box?

The buy box is a box on the product detail page that allows sellers’ products to be added simultaneously. To ascertain the winner of the buy box Amazon counts the overall reviews by customers to a seller. A product sold brings either loss or gain to the buy box seller score.

A good review buys you 100 points while negative feedback on Amazon pushes you for a loss of 500 points.

For the above-described buy box awarding system a seller with negative feedback has either very little or no chance of winning it.

Secondly

Negative feedback could result in the loss of selling prerogatives on Amazon. As a seller performance meter, Amazon measures Order Defect Rate (ODR). As discussed earlier ratings 1 and 2 are considered negative feedback on Amazon. Any ODR above 1% is considered bad for a seller’s profile health. That means any seller that has more than 1% of negative feedback on Amazon can result in his or her loss of selling privileges.

What is ODR (Order Defect Rate)?

ODR is a percentage of seller’s products that have received negative feedback on Amazon. This is again a result of poor customer reactions to your list of products.

Thirdly

It is considered that neutral feedback on Amazon is also bad for a seller profile. Furthermore, Amazon does not measure an average seller’s 5-star rating. Rather, it counts positive ratings from the past 12 months.

Since Amazon considers 4 or 5-star as the only positive rating, 3-star works as “no good”.

How to remove negative feedback on Amazon?

Although removing negative feedback on Amazon is a complex process. However, we will discuss the most probable ways of removing negative feedback on Amazon.

Requesting removal of negative feedback on Amazon

If negative feedback on Amazon violates Amazon guidelines, a seller has the authority of requesting removal. Sometimes it is as easy as “checking buyers’ feedback”. Feedbacks that violate the guidelines on Amazon can be removed upon request.

Here is what Amazon considers an “absurd and obscene” comment. As per Amazon,

“Amazon reserves the right to remove feedback that isn’t directly related to the buying experience or violates one of our guidelines. If your comments include any of the following, your feedback is subject to removal:

Promotional content: This includes anything of a promotional nature such as comments about or links to other merchants or websites.

Obscene or abusive language: Please use helpful and appropriate language when participating in the Amazon Community.

Personal information: You shouldn’t include information that identifies other Amazon.com visitors.

Product reviews: It’s more appropriate to review products on the product detail page.
Note: For more information about leaving product reviews, go to Customer Reviews.”

FBA (Fulfilled By Amazon) sellers have the adroitness of auto removal while non-FBA sellers have to do it on their own.

How to remove negative feedback on Amazon?: For non-FBA sellers

Follow the below steps to remove negative feedback on Amazon (for non-FBA sellers only).

Log into Amazon seller central.
Click customers and orders from the left-hand side.
Enter the booking ID and select the appropriate option.
Fill up the form to remove negative feedback on Amazon.

Reaching out to the buyer: ‘DOs and DON’Ts’

If your request for the removal of negative feedback fails, contact the buyer. If you are polite enough, they might have a change of heart. Henceforth, let us commence on the DOs and DON’Ts of the strategy.

DOs

Be timely with your approach while talking to the customers. As Amazon gives only 60 days to remove their negative feedback on Amazon.
Furthermore, apologize to the customer saying sorry about the mishappening.

DON’Ts

Never offer an exchange of services or goods for the removal of negative feedback.
Never rush while requesting the removal. Follow the process of apology, discussing a solution to the problem, and requesting the removal for creating the possibility. Go to the feedback manager page on seller central and talk to the customer.

A responsible seller: Replying to the negative feedback

Being a responsible seller never hurts i.e. it won’t waste your time. When it is clear that any of the strategies wouldn’t work reply to the customer’s feedback. At least, other buyers need to know that you made an effort.

Conclusion: It’s not the end of the world!

Although removing negative feedback on Amazon is a tough and complex task to do. But trying and losing might save you lessons for the future. It is never the end of the world if lost the case or trial.

Admin 0 Comments

Feb 2 2021

Amazon returns: How to deal with?

Are you an Amazon seller facing consistent returns? If Amazon returns have been a niche for you, then this is the right blog to indulge with. There can be many reasons for Amazon’s returns. Some of them are:

Highly-priced: You have either a high price on your product or you are the one unaware of the market.

Defective or damaged product: Mistakes do happen! And the most frustrating part of it is you are ‘pledge not guilty’. It can be either due to delivery misfortunes or due to an episode of ‘warehouse mischievous’. Either way, you have to face the returns.

Accidentally ordered: Sometimes customers do feel that this isn’t the right product they were buying. In such as well you face Amazon returns to your seller’s account.

No longer needed: In such a case user is quite depressed about buying the product. Hence he renders it as ‘no longer needed’.

Unauthorized purchase: Hereabouts, you have mismatched your product’s photo with the actual product or have over beautified your product to mismatch the details.

Any of the above cases if mishandled can trigger account suspension on Amazon. Let us discuss all the prospects of the Amazon seller account while a product is returned to the seller.

Amazon returns policy: Introduction

Amazon says, “You can return most items purchased at an Amazon Physical store for a full refund within 30 days of purchase. In addition, eligible items purchased on Amazon.com can be returned at a participating physical store location. To determine your return options for Amazon.com purchases, use our Online Return Center”.

In easy words, any item bought on Amazon can be returned within a period of 30 days. This applies only to certain eligible items. Let us know some criteria and eligible items.

Amazon physical store return policy

Products bought at Amazon physical store can be returned within a period of 30 days for a full refund based on the following guidelines:

Gift cards are an exception (except required by law).
Magazines are too an exception.
Grocery items and alcohol are not returnable but can be refunded or replaced.
Gift recipients can return a gift with a gift receipt.
You must have a receipt in any form (hard or soft copy).

Amazon seller returns policy

Amazon cites, “When you order from a seller that fulfills and ships its own inventory (also called a third party seller), your return is sent back to the seller instead of Amazon.com. While most sellers offer a returns policy equivalent to Amazon.com’s, some seller returns policies may vary. You can view the return policy of the seller before you purchase an item by viewing the Returns and Refunds Policy section of the seller profile page. To view the seller’s return policy, once you’ve ordered, you can select your order in the Returns Center”.

Using Amazon returns as a business model: Fluffy sales equals an opportunity

Sometimes losses offer a business opportunity. Let us discuss some business models that fit into our resourcing model of using Amazon returns:

Refurbished product: The product returned can be resold as a refurbished item on Amazon or other eCommerce platforms. Refurbished electronic items have newly emerged as a growing market. Successful companies like 2Gud are a good example of it.

Second-hand market: The returned product can be sold in the local second-hand market or can be rented over for ‘maybe better’ results.

“Per parts sale”: The product can be broken into its important (say valuable) component parts and these parts can cover good revenue in the market. For example, a TV set has distinct parts like IC chips, processors, LEDs, etc. These parts are of high-grade value and withhold high revenue in them.
Outsourcing return: There are companies that buy and ship the Amazon returned items for free. For example, at Kohl’s Store, one can effortlessly return the Amazon bought products for free.

Benefits of Amazon returns

Amazon quotes, “As part of this prepaid returns label program, Amazon automatically authorizes U.S. returns that fall within Amazon’s return policy. For return requests that do not fall into the Prepaid Returns Label program, we recommend that you respond to return requests within 24 hours. You are required to issue a refund within two business days of receipt of a return. If you do not take action regarding the refund, Amazon might refund the customer on your behalf and charge the amount to your seller account”.

Conclusion

Amazon seller returns are painful tasks to handle. Nonetheless, Amazon has provided sellers the conveniences needed at the moment. It has support for the users as well as for the sellers serving from different perspectives.

Taking overall prospects in concern Amazon returns is easy to deal with if properly formalized with required receipts and documents.

Avaneesh Mishra 0 Comments